{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many deluxe brand names drive direct exposure via social media advertising and marketing, celeb collaborations and style shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major items haven't altered much in decades; it does not have TikTok, and does not offer celebs compl